Changed in revision 3, after your feedback that rev 2 was a downgrade:
A photograph now sits across the top of every content page, like the current PDF, instead of only on the section openers.
Section headings are warm orange with a properly drawn icon in a soft circle, matching the current PDF's pattern but with a real icon set rather than the homemade ones.
Shorter blocks, so pages can be skimmed rather than read.
Same reading DNA as the current PDF, executed with better photos, better type and better content.
Still open, and deliberately unfinished:
Page 43, the offer, has no revenue threshold in it yet. It needs a real number from Waheed for the line about who this is for.
The questionnaire link is written as plain text rather than a live link until the final URL is confirmed.
Page 41 has a placeholder for the three headline numbers we want to lead with.
Client names are used only where a case study is already published. Everything else is a real figure without a name attached.